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Company Philosophy

Fresh and Alive is dedicated to bringing the most essential, highest quality, best value natural products and information to you. Rather than selling an unnecessarily wide variety of products to simply have the widest appeal and higher profit potential, we focus on offering the products that provide the best solutions for the best price. Although we have a financial interest in the products we offer, we will never recommend anything our president and founder, Ken Rohla, does not believe in, and most often, uses himself.


The information provided on this web site and those it links to, including embedded videos and other content from other web sites, is for educational purposes only. The information and products made available through this web site are not intended to provide medical advice, diagnose, treat, or cure any health conditions, or be construed as a therapeutic recommendation or prescription for any disease or symptom. The US Food and Drug Administration has not evaluated products or statements about specific products, health topics, or any suggested methods presented.

Viewers should not attempt self-diagnosis or self-treatment of any kind, and should not discontinue any medication or therapy or make any health-related decisions without the advice of a licensed medical physician. You should consult with a physician or healthcare professional before starting any diet, exercise, or supplementation program, before taking any medication or nutritional supplement, or if you have or suspect you might have a health problem.

Each person is different, and the way you react to a particular product may be significantly different from the way other people react to such product. You should consult your physician or healthcare professional regarding any potential adverse interactions between medication you are currently taking and nutritional supplements before taking any such supplements.

Ken Rohla and Rohla Enterprises, Inc., DBA Fresh and Alive! disclaim any liability, loss, or risk incurred, directly or indirectly, as a result of the use and application of the contents of this site. If you are unwilling to be bound by this disclaimer, you should not view this site.

Satisfaction Guarantee/Returns

We value your business! If you're not satisfied with a product or service you've received from Fresh and Alive!, contact us within 60 days of purchase for an exchange or full refund of your purchase price. Does not include:

  • products damaged from abuse, neglect, improper use or care, etc.
  • opened or damaged supplements, unless defective.

Aside from our satisfaction guarantee, see individual product listings for warranties by each manufacturer, or feel free to contact us if you have questions.

Damaged/Defective Products

If you receive a damaged or defective product, contact us immediately upon receipt for a replacement. If an appliance or equipment is returned to Fresh And Alive damaged without authorization by us, you will be responsible for the costs of shipping to the manufacturer and repair.

Kitchen Equipment: Used

Kitchen equipment such as juicers, dehydrators, blenders, spiral slicers, water ionizers, etc. that have been used and are returned completely clean (no food remnants or stains, etc.), dry, and undamaged within 60 days of purchase will be refunded minus a 15% refurbishing/restocking fee. If the appliance is found to be damaged other than by the shipper, you will not be issued a refund and you will be responsible for shipping the product to the manufacturer to be repaired under warranty.

Kitchen Equipment: Unused

Opened but unused equipment with undamaged packaging will be refunded in full within 60 days of purchase. If the packaging has been damaged but the product is undamaged and unused, the purchase price will be refunded minus a 15% refurbishing/restocking fee within 60 days of purchase.

Return Process

Since different products ship from different locations, you must contact us before returning an item in order to send it back to the correct address. Returns received by us without prior authorization will be charged a 15% restocking fee plus any shipping, if needed, to the correct warehouse. Customer is responsible for the cost of insured return shipping via USPS Priority Mail, UPS, FedEx, DHL or similar trackable shipping service. (Items returned via USPS Parcel Post and other services without tracking and insurance could result in your loss of the item and no refund.) Shipping insurance for the merchandise purchase price is therefore highly recommended. We must receive your return within 2 weeks of the RMA being issued. To obtain return authorization, please contact us at:

  • 866-866-0337 Toll-Free US
  • 386-478-0068 Local/International
  • Email us here

If you do not get a response to your e-mail or phone call on weekdays within 24 hours, it is safe to assume the contact was not received, and you should contact us again. Our offices are closed on weekends and major holidays.

A refund will be issued via the original payment form when possible upon merchandise receipt and inspection by us.

Manufacturer Warranty Repairs and Parts

If your product fails after 60 days from the purchase date, please contact the item manufacturer for warranty repair. If you have any difficulty with the manufacturer, contact us and we'll do our best to resolve the issue. Here is contact information for some of our manufacturers:


US Customers: 954-567-4500
Web Site:


US Toll-Free: 888-254-7336
International: 714-879-7150
Web Site:

Vortex Water Technology (Water Vitalizer)

US Toll-Free: 800-480-8898
International: 310-808-9207
Web Site:

Types of Payment Accepted

We accept Visa, Mastercard, American Express, Discover card, and debit cards. We do not accept checks, money orders, wire transfers, etc. since our payment systems and fraud detection cannot process these payments. However, a simple workaround is to use a prepaid credit card that you can buy with cash or check at department stores like Walmart, Target, drug stores like Walgreens or CVS, convenience stores, and grocery stores. If you do not want to give us your credit card number, you have two options:

  • call your credit card company and they can issue a temporary credit card number that will expire after a few hours or days.
  • use a prepaid credit card that you can buy with cash or check at banks, department stores like Walmart, Target, drug stores like Walgreens or CVS, convenience stores, and grocery stores.

International Orders/Shipping

Ordering and Shipping Restrictions

Our web site uses fraud detection methods and address verification by IP address. Due to the higher risk of fraud and loss with international orders, all orders placed from outside the United States or shipping to addresses outside the US must be placed through our web site; international phone or email orders will not be accepted. All orders placed outside of the US must be placed from and ship to the credit card billing address. Orders placed within the United States shipping to countries outside of the US must be ordered from the credit card billing address, and/or ship to the credit card billing address.

Due to the high fraud potential, we do not ship to freight forwarders. These are only guidelines, your order may be denied based on specific fraud detection for your order.

Import Tax Warning

Most countries have import duties/taxes that often can be high, sometimes 50% or more of the order cost. These taxes are imposed by your sovereign country and in some cases, local province or municipality; Fresh And Alive has no control over these duties, nor can we estimate what they will be. Please check with your country's customs office regarding the import of the products you wish to order. As the buyer, you are responsible for any import restrictions, prohibited import items, taxes, tariffs, fees and other duties.

We will not accept returns from a customer or compensate a customer for unexpected customs/import fees. All items entering a foreign country are subject to customs inspection and the assessment of duties and taxes in accordance with that country's sovereign national laws. If duties and taxes are assessed on an item shipped, they are collected from the recipient, not the shipper. In addition, for most countries, there is an administrative fee that is collected from the recipient to cover the costs of clearing the item through customs and collecting duties and taxes. Fresh And Alive is not responsible for customs duties or importation fees incurred by the customer, nor can we provide an estimate of the cost of potential duties that may be assessed to a particular package.

Foreign Currency Conversion Rates and Credit Card Fees Warning

When purchasing using a payment method from outside of the United States, such as with non-US credit cards, etc. your payment amount will be converted to your local currency at the current currency exchange rate at the time of the transaction. This may unfavorably or favorably affect your buying power depending on your currency. These currency exchange rates are set by the foreign exchange market which Fresh And Alive has no control over. You may also be charged currency conversion fees by your credit card company, bank, or other payment processor. We will not accept returns from a customer or compensate a customer for unexpected financial consequences due to currency conversion or related fees.

Supplement Quantity Restrictions in Some Countries

In some countries, supplements are restricted for import to a 90-day supply and must be for your own personal use. Losses incurred due to exceeding your country's limitations will not be refunded, so check on any restrictions regarding supplements for your country before ordering.

Possible Delays, Refusal, or Confiscation Due to Customs Inspection

International orders/shipments may be subject to possible opening of and inspection of goods by customs officials in the country of delivery. Fresh And Alive is not responsible for orders that are held up, damaged by, confiscated, or refused entrance by customs, and we will not compensate you for any loss or expense incurred by this. If customs refuses a package or it is otherwise returned to us, we can issue you a refund for the order minus shipping charges and any fees incurred by us. In the event the package is not returned to us by customs or is lost in transit from them to us, we will not issue you a refund. We will not pay for the package to be returned to us or reimburse the customer for that cost.

To Calculate Exact Shipping Charges

To calculate exact shipping charges for items you wish to order before going through the checkout process, simply add the items you want to your shopping cart by clicking the "Add To Cart" button on each product's page, then in the shopping cart, click the small "Actual shipping" link at the bottom right of the cart page and various shipping options will be displayed. Click the image to the right to see a full-size diagram of it.

Shipping Time/Shipping Changes

Orders typically ship within 24 hours but can take up to 2 business days. Orders placed by 2:45 pm eastern US time with 2 day or faster shipping will ship the same day. We use an automated third party fulfillment company and therefore cannot change the shipping method or expedite an order after it has been placed. If the order has not shipped and we are able to cancel it you will be refunded in full, otherwise you will be refunded the purchase price minus the shipping cost.

Weekend Order Shipping

Orders with ground or USPS Priority Mail shipping placed after 2:45 pm on Friday and before 7:30 am Monday Eastern US time (over the weekend) will typically ship on Monday but may ship by midnight Tuesday unless shipping carriers are closed for a US holiday, in which case an order will ship within two business days once carriers are open. Weekend orders using two-day or overnight shipping will normally ship on Monday, except during holidays.


What Information Do We Collect?

We collect information from you when you visit our web site, place an order, subscribe to our newsletter, respond to a survey, or fill out a form.

When engaging in a transaction on our site, we may collect directly or indirectly from you

  • your name
  • e-mail address
  • phone number
  • mailing/shipping address
  • credit card information
  • credit card billing address
  • IP address
  • web browser
  • age and sex
  • social media data

for the purpose of being able to perform the services provided through our Website. You may, however, visit our site anonymously using the Tor browser and or a virtual private network (VPN).

For European Union viewers to our web site, data will be transferred to countries outside of the EU so long as it is necessary for the purpose of carrying out our contractual obligations to you or you have granted us your consent. The only people who may have access to your personal data are the customer service team, the marketing team, and the fulfillment team. This information will only be retained for as long as it is necessary to carry out the purpose for which it is collected, to fulfill our contractual obligations, or as long as it is required by law. We will retain your information for as long as your account is active with us, but no longer than ten (10) years from the time that you cease having an active account. Of course, we will delete your personal data quickly upon request.

What Do We Use Your Order Information For?

Any of the information we collect from you may be used in one of the following ways:

  • To Process Transactions Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company without your consent, other than for the express purpose of delivering the purchased product or service requested.
  • To Personalize Your Experience Your information helps us to better respond to your individual needs
  • To Improve Our Website We continually strive to improve our website offerings based on the information and feedback we receive from you
  • To Improve Customer Service Your information helps us to more effectively respond to your customer service requests and support needs.
  • To Send Periodic Emails The email address you provide for order processing, may be used to send you information and updates pertaining to your order, in addition to receiving occasional company news, updates, related product or service information, etc. If you select to not receive our newsletter during checkout you will not receive any emails other than those pertaining to your order.

Do We Disclose Any Information To Outside Parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Unsubscribe From Our Emails

If at any time you would like to unsubscribe from receiving future emails, we include unsubscribe instructions at the bottom of each email, or you may send us a request via the information on our contact page.

Do We Use Cookies?

Yes. (Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information.

We use cookies to help us remember and process the items in your shopping cart and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. We may also use these cookies to serve you relevant ads on Google. To opt out of these ads, please see the information here: and here: You may also use an ad blocker browser plugin like uBlock Origin. To opt out of ad serving on Facebook, please see this link. Our website does not respond to web browser "do not track" signals. As a result thereof, any navigation of our website may be tracked as part of the gathering of quantitative user information described above. If you arrive at our website through the use of a link originating from a third party site that responds to "do not track" requests, the recognition of any "do not track" request you may have initiated will end upon your reaching our website.

Third Party Links

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Children's Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Children’s Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Terms and Conditions

Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website at

Your Consent

By using our site, you consent to our web site privacy policy. You have the right, at any time, to withdraw your consent to the processing of your personal data. The withdrawal of your consent will not affect or invalidate the lawfulness of any data processing based upon your original consent that occurred prior to your withdrawal of that consent.

Correction, Amendment, or Deletion of Your Information

You have the right, in certain situations, to have your personal data corrected or erased, to terminate the further dissemination of your personal data, or to have third parties cease processing your personal data. In the event that you desire to revoke your previously granted consent to our website collecting any personal data, and/or wish to have such information corrected, amended, or deleted, and/or terminate the further dissemination of your personal data or to have third parties cease processing your personal data, you can do so by contacting us.

Right to Your Personal Data

You are entitled to receive a copy of your personal data free of charge so long as your request is not manifestly unfounded or excessive. We must provide the requested information within one month of our receipt of your request, which time period can be extended by two additional months if necessary, so long as we inform you of the extension within one month of receiving your request and of the reasons for the delay.

Right to Object to Profiling and Direct Marketing

To the extent that we may collect your personal data for the purposes of conducting profiling or direct marketing, you have the right to object to the processing of your personal data for those purposes. In the event that you object to processing for those purposes, we will no longer process your personal data for those purposes.

Notification of Data Breach

In the event of a data breach that is likely to result in a risk to your rights and freedom, within 72 hours of our becoming aware of the breach we are required to report it to you and the appropriate authorities. We are not required to notify you of such a breach if we have implemented appropriate security measures intended to render your personal data unintelligible to an unauthorized person, have taken subsequent measures to ensure that any high risk to you does not occur, or if it would involve a disproportionate effort on our behalf, in which event a public communication will suffice.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page, and/or update the privacy policy modification date below.

This policy was last modified on May 23, 2018

Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information below.


You can shop at with confidence. We are serious about data security. All personal information you submit during checkout is encrypted and secure using industry standard TLS 1.0 or higher encryption using Ultracart secure shopping cart with our own dedicated SSL security certificate utilizing 256-bit/2048 signature SSL encryption through Comodo Security Services. This means the security authorization provided to our web site by Ultracart is not shared with other Ultracart customers and it keeps you on our web site rather than transporting you to their servers, making your checkout transaction more secure than with a shared SSL certificate. This costs us more money, but the investment is worth it to us, and to you. After a transaction, your private financial information (credit card number, social security number, financial statements, etc.) will not be stored on our servers. Additionally, when you purchase from us, we can only see or access the last four digits of your credit card number.

These payment systems manage the complex routing of sensitive customer information through the electronic credit card processing networks. These companies adhere to strict industry standards for payment processing, including:

  • Secure Sockets Layer (SSL) and Transport Layer Security (TLS) technology for secure Internet Protocol (IP) transactions.
  • Industry leading encryption hardware and software methods and security protocols to protect customer information.
  • Compliance with the Payment Card Industry Data Security Standard (PCI DSS)

In-house Data Protection

Any personal information we must keep on file in our offices is locked up, password protected, and encrypted, accessible only to authorized personnel. Additionally, we use hardware encryption keys for two-factor authentication when logging in to sensitive online accounts. We reconcile our accounting system weekly. We shred and burn all trash with customer data so your information will never be stolen from our trash. We also install software security updates immediately as they become available to avoid software security weaknesses.

The contents of this web site, including and without limitation, text, software, photos, graphics, and all other audiovisual elements are copyrighted by Rohla Enterprises, Inc. as a collective work under the United States copyright laws. Except for material in the public domain or copyrighted material of third parties on this site, Rohla Enterprises and its licensors hold copyrights to all content appearing on the site. Reproduction, distribution, retransmission, modification, public display, and public performance of such materials is prohibited without the prior written consent of Rohla Enterprises, Inc. To obtain such consent, please contact us.

Unsolicited Offers

We receive many requests to forward or share information about worthwhile events, products, and services with our mailing lists. We cannot honor such requests. We do not have the resources to promote others products or services, and there are so many worthwhile ones, it would be unfair to pick and choose. Also, we only share information with our lists that Ken Rohla has personal experience with and can recommend. If you would like Ken to be involved with your event or evaluate your product or service, you are welcome to contact us.

Environmental Responsibility

In our company and our households, we strive to nurture the Earth and its life forms while minimizing harmful impacts. To that end, we recycle, re-use, and use recycled products as much as possible, including shipping materials, we avoid the use of toxic materials and chemicals, and minimize outgoing trash.


Any testimonials referred to in this web site were volunteered by the makers without an offer of compensation. The results referred to may not be typical, and others' results may vary.

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